Springfield Armory® Launches Mobile App
GENESEO, ILL. (08/09/23) – Springfield Armory® is proud to announce the launch of the all-new customer dashboard and mobile app. The new website and app offer a streamlined customer experience and centralized hub of resources and support for Springfield Armory firearms.
The industry-leading customer dashboard is the first of its kind, giving users convenient access to warranty activation, searchable manuals and instructional videos. Customers can also privately manage their firearms collection in the “My Armory” section, which reflects warranty status and offers quick access to firearm-specific resources and customer support.
Customers who activate their Limited Lifetime Warranty receive a complimentary two-year subscription to the quarterly The Armory Life print magazine as well as 15% off a purchase at the Springfield Armory webstore.
Easily accessible on mobile and desktop devices, Springfield Armory owner’s manuals are now fully optimized for digital viewing and can be printed or saved in the app for offline viewing. Leveraging the digital platform, manuals also integrate helpful instructional videos for actions such as fieldstripping, optics installation and more.
To create this new app, Springfield Armory partnered with Gray Loon Marketing Group to develop a feature-rich digital experience that serves the needs of modern shooters with a strong emphasis on privacy and ease of use.
“Our customers deserve the best post-purchase experience from us, and we saw an opportunity to bring our resources and support into the modern era,” said Steve Kramer, Vice President of Marketing for Springfield Armory. “This new app helps ensure users get the benefit of our lifetime warranty, while also delivering media-rich resources to the devices they use every day.”
For more information and to access the app and dashboard, please visit:
About Springfield Armory®
In 1794, the original Springfield Armory began manufacturing muskets for the defense of our young, free Republic. The Armory functioned as a firearms supplier for every major American conflict until 1968 when the government sadly closed its doors. In 1974, nearly two centuries after its inception, Springfield Armory Inc. in Geneseo, Ill. revived the iconic heritage of the Armory to carry on its legacy.
We strive to honor this responsibility as guardians of the original Springfield Armory legacy by manufacturing the highest quality firearms to enable responsible citizens to preserve their right to keep and bear arms in the defense of life, liberty and the pursuit of happiness.
With an unmatched emphasis on craftsmanship, performance and exceptional customer service, our mission is to forge superior firearms and provide the tools necessary to defend individual freedoms and equality for those who embrace the rights and principles secured by our Founding Fathers. For more information, please visit us at: springfield-armory.com.
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