GENESEO, ILL. (03/26/24) – Springfield Armory® is thrilled to announce the promotion of Drew Herbst to the esteemed position of National Sales & Law Enforcement (LE) Manager. As a 20-year employee of Springfield, Drew brings a wealth of experience and a proven track record of success to this pivotal role, poised to lead our sales initiatives to new heights.

In his new capacity, Drew will be collaborating closely with the Vice President of Distribution Sales & Customer Service, Peggy Hickenbottom, whose primary focus remains on the Distribution side of sales. Drew’s primary responsibilities will encompass spearheading sales strategies for Buy Groups, Box Stores and National Accounts segments. Leveraging his expertise and strategic acumen, Drew will drive targeted initiatives to optimize growth and continue to foster lasting partnerships within these key sectors.

“Drew’s promotion underscores our unwavering commitment to providing superior service to our valued customers. Throughout his tenure, Drew’s meticulous attention to detail and his reputation for responsiveness among our customers have consistently set him apart,” said Steve McKelvain, President of Springfield Armory. “His profound understanding of our product line and the nuanced dynamics of our individual customers have long been among his greatest strengths, propelling him to excel in achieving both our and our partners’ sales objectives. In his new role, Drew’s deep dedication to our customers will be further magnified, ensuring that we continue to deliver unparalleled support and solutions tailored to their needs.”

In addition to his primary responsibilities, Drew will also oversee Law Enforcement Sales, reinforcing our dedication to serving this vital sector with tailored solutions. Furthermore, Drew will play a pivotal role in managing Special Make-Up (SMU) product development projects, ensuring our offerings remain at the forefront of market trends and customer needs.

With this appointment Springfield Armory strengthens its leadership team, helping ensure it is poised to capitalize on emerging opportunities and navigate dynamic market landscapes with agility and innovation.

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About Springfield Armory®

In 1794, the original Springfield Armory began manufacturing muskets for the defense of our young, free Republic. The Armory functioned as a firearms supplier for every major American conflict until 1968 when the government sadly closed its doors. In 1974, nearly two centuries after its inception, Springfield Armory Inc. in Geneseo, Ill. revived the iconic heritage of the Armory to carry on its legacy.

We strive to honor this responsibility as guardians of the original Springfield Armory legacy by manufacturing the highest quality firearms to enable responsible citizens to preserve their right to keep and bear arms in the defense of life, liberty and the pursuit of happiness.

With an unmatched emphasis on craftsmanship, performance and exceptional customer service, our mission is to forge superior firearms and provide the tools necessary to defend individual freedoms and equality for those who embrace the rights and principles secured by our Founding Fathers. For more information, please visit us at:


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