GENESEO, IL, September 26, 2017 – CEO Dennis Reese announces Steve Kramer as Springfield Armory’s new Vice President of Marketing, effective October 10, 2017.
Owner of Kramer Multimedia in Fairfax, Virginia, Kramer has most recently been responsible for branding direction and production of original creative content for the Beretta Optics Division and Beretta Defense Technologies. Prior to starting his own media company, Kramer was Director of Video Production at Benelli USA. During his tenure there he oversaw an internal team in the production of a wide range of award-winning material, and was instrumental in the creation of the reality series “Benelli Presents Duck Commander”, the inspiration for A&E’s “Duck Dynasty”. He has also been extensively involved in the development of brand communication strategies, most notably during the re-branding of both the Benelli and Franchi product lines. Kramer has also produced episodic content for Discovery Channel and has extensive experience leading field production teams.
Kramer also served our country in the United States Marine Corps as an Infantry Rifle Platoon Squad Leader and Weapons Platoon Section Leader. His awards include the Navy and Marine Corps Achievement Medal and Combat Action Ribbon.
“We are so excited to be working with Steve,” explained CEO Dennis Reese. “His wide-ranging expertise and his instinctive eye for detail will be an invaluable resource for our marketing department, and the Springfield Armory brand overall. Our company is like a close-knit family and we welcome him into the fold.”
Steve McKelvain, President added, “Having worked with Steve Kramer for many years I know first hand of the superior quality of his work. He has produced some of the finest marketing material in our industry. As an avid firearms enthusiast, he understands it from the end-user level and his work resonates like few others.”
“It is an honor to have the opportunity to join such a talented team of people at Springfield Armory,” said Steve Kramer. “I very much look forward to doing my part to help guide such an iconic brand towards continued success and into the future.”
Kramer joins a growing management team at Springfield Armory, which has seen the recent addition of Steve McKelvain as President earlier this year, and Jeremy Rosenberg as the Vice President of Sales at the end of 2015.
About Springfield Armory®
Founded in 1974, Springfield Armory Inc. is located in Geneseo, Illinois. Its iconic brand remains unmatched in quality, precision engineering, manufacturing and unparalleled customer service in the firearms industry. The USA facility in Geneseo engineers, manufactures and assembles the legendary M1A™, 1911 and SAINT® AR-15 line of firearms. Since 2001, Springfield Armory has enjoyed a strategic, collaborative partnership with the state-of the-art factory in Croatia working hand in hand in the development and engineering of the multiple award-winning line of XD® polymer pistols that have become staples in the US marketplace. For over 40 years Springfield Armory has been committed to providing customers with trusted and reliable defensive products and a time-honored dedication to customer service excellence.
PR & Communications Manager
Springfield Armory, Inc.