GENESEO, IL, September 22, 2016 – Springfield Armory® is pleased to announce the launch of a new initiative aimed at honoring and supporting those who wake up every day determined to protect what they have and those who are forward-thinking, independent, and believe that safety is their responsibility. In other words, the company seeks to recognize those who are committed to defending their legacy.
Springfield Armory® understands the awesome responsibility that comes with defending one’s legacy. After assuming stewardship of the nation’s most legendary firearms brand, the company devoted itself to making the very best firearms for the independent and free.
“Over the past 40 years, it has been my family’s privilege to be a part of Springfield Armory®’s legacy,” states Springfield Armory® CEO Dennis Reese. “This company’s storied history has been built on generations of loyal, responsible consumers. They protect their families, our country and this freedom every day. I am proud to see our products in their hands.”
Live today; the www.defendyourlegacy.com website will help connect independent and determined consumers with each other, and with the next chapter in Springfield Armory®’s storied legacy. On November 1, 2016, the company will formally announce The SAINT™, a new product unlike any other from Springfield Armory®. Between now and then, the company will provide updates both on the site and to e-mail subscribers about the program, participants, and news. Effective today, consumers can sign up for e-mail updates at www.defendyourlegacy.com.
The company intends to start a dialog about the importance of defending one’s legacy by reaching out to consumers via social media outlets. Springfield Armory® will participate in the discussion on its own social media outlets and is encouraging consumers to share ideas on what the importance of legacy means to them by using the social media hashtag #DefendYourLegacy. The company will join the discussion with an active presence on Facebook (@SpringfieldArmoryUSA), Twitter (@Springfield_Inc), and Instagram (@SpringfieldArmoryInc) throughout the campaign and launch of The SAINT™.
“Springfield Armory® stands for more than just making firearms,” observes Reese. “We stand for the mindset that so many of our customers share—waking up every day determined to protect what they have. They’ve worked hard for their achievements in life and believe it is no one else’s job but their own to protect themselves and their families. I am honored to announce the next chapter in our company’s legacy—the Springfield Armory SAINT™ coming November 1, 2016.”
Learn more at www.defendyourlegacy.com
About Springfield Armory®
“The First Name in American Firearms,” Springfield Armory® was founded in 1777, when George Washington ordered the creation of an armory to store ammunition and gun carriages during the American Revolution. In 1794, the armory began to manufacture muskets and spent the next 150 years supplying firearms for every major American conflict. The original armory closed in 1968. In 1974, the Reese family took ownership of the Springfield Armory® name and began making the M1A™ rifle. Today, Springfield Armory® develops many products loyal to the company’s heritage, like the 1911 pistol, while ensuring its future with innovative products, including the XD®, XD® Mod.2®, XD(M)® and XD-S® polymer pistols.